Facebook
admitted shortly before its IPO that it wasn’t making any money on
mobile advertising even as its users increasingly access the service from their
smartphones and tablets.
The consumer engagement
model is changing. It’s really about networks, connectivity and conversations,
and the combination creates scale through those connections. Games for
smartphones, tablet computers and Facebook are becoming essential for major
video game companies, but only about 32% of the world has a mobile
phone so far, and most of them aren’t smartphones, so there’s plenty of
opportunity. The
reality is that we’re learning our way through this stuff. The consumer
engagement model is changing, but it’s also quite early in the opportunities associated
with skyrocketing use of mobile devices, whether it’s games or advertising or
payments. The companies
best known for hard-core shooters and racing games can’t ignore those dynamics
in the age of “Angry Birds” and “Words With Friends.” In all closure, It’s really about networks, connectivity and conversations,
and the combination creates scale through those connections.
KEY
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